Description
Vice President for Communications and Marketing
Franklin & Marshall College (F&M) in Lancaster, Pennsylvania, invites nominations and applications for the position of Vice President for Communications & Marketing.
Franklin & Marshall is a highly selective, private liberal arts college that prizes its strong faculty-student community centered on small classes and faculty-student research. The College currently enrolls approximately 1,850 undergraduate students from throughout the United States and around the world. Over the summer, the College proudly welcomed two new senior leaders: President Andrew Rich and Provost Sunita Gupta Kramer. Both bring with them a passion and reverence for the liberal arts, recognizing F&M as a beacon for excellence in liberal arts education. Guided by their belief that the College serves as a forge for engaged global citizens and changemakers, Rich and Kramer are leading F&M into a new era of innovation and excellence. Ranked among the top tier of the nation’s best liberal arts colleges, F&M stands at an exciting inflection point as a storied institution with an excellent national and international reputation. This is an exciting moment to join the F&M community and contribute to the ongoing success of one of the nation’s most distinguished and dynamic liberal arts colleges.
The Vice President for Communications & Marketing (VPCM) serves as the chief architect of the College’s brand and identity, advancing its mission and culture and elevating its reputation regionally, nationally, and globally. Reporting to the President and serving on his cabinet, the VPCM will provide strategic direction for all marketing, communications, social media, and public relations efforts, partnering and collaborating closely with the senior leadership team to tell the story of Franklin & Marshall and the distinct value of an F&M education in a consistent and compelling way across digital, print, and media platforms that attracts and retains students, strengthens alumni and donor engagement, and highlights faculty and student achievements.
The VPCM will be adept at managing and mentoring staff to maximize their contributions to the team and at setting and achieving key objectives that deepen the division’s contributions to the College’s visibility and engagement with its on- and off-campus constituencies. The VPCM oversees three direct reports and a full team of eleven staff members. The successful candidate will hold a bachelor’s degree; an advanced degree is preferred. They will bring 7-10 years of progressively responsible experience in the field, with significant time spent in a leadership capacity managing people and budgets within a complex organization. Experience in higher education is strongly preferred, though backgrounds in other mission-driven and similarly complex environments will be considered. The successful candidate will demonstrate a proven record of driving results in strategic communications planning and execution, brand and identity management, and digital strategy, including website development and social media engagement, as well as experience in media relations, crisis response, and reputation management. Familiarity with advancement and enrollment communications is highly desirable. Outstanding written, verbal, and interpersonal skills, coupled with strong analytical ability and a proven record of building and leading diverse, high-performing teams, will be essential to success in this role.
This is a full-time position that will be performed on site in Pennsylvania. The expected salary range for this position is $225,000 to $245,000, commensurate with experience. The College is proud to offer a comprehensive and competitive benefits package that fosters a solid work-life balance for its employees, including tuition benefits for employees and their dependents.
Review of candidates will begin immediately and continue until the position is filled. For full consideration, please submit your CV and cover letter, electronically and in confidence, at the following link: https://talent-profile.dsgco.com/search/v2/22578.
Confidential nominations or referrals should be directed to FandMVPCM@dsgco.com.
Carly Rose DiGiovanni, Managing Director
Abby Kallin, Senior Search Associate
For more information, please visit Franklin & Marshall College’s home page at https://www.fandm.edu/.
Franklin & Marshall College is committed to having an inclusive campus community where all members are treated with dignity and respect. As an Equal Opportunity Employer, the College does not discriminate in its hiring or employment practices on the basis of gender/gender-identity, sex, race or ethnicity, color, national origin, religion, age, disability, veteran's status, genetic information, family or marital status, sexual orientation, or any other protected class.
Individuals who need an accommodation due to a disability in order to submit an application or attend an employment interview should contact DSG Storbeck via FandMVPCM@dsgco.com.
Franklin & Marshall is proud to offer a smoke-free work environment.
